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In this episode of the Another Bright Spark Podcast, Neale chat's to Steve May-Russell, CEO of Small Fry, about industrial design and product innovation.

We focus in on the importance of empathy in design - distinguishing between sympathy and true understanding of user needs.

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In this episode of the Another Bright Spark Podcast, Neale chat's to Steve May-Russell, CEO of Small Fry, about industrial design and product innovation.

We focus in on the importance of empathy in design - distinguishing between sympathy and true understanding of user needs.